on-line survey conducted by www.consult.australia indicated that:
Over 44% of all Internet users now identify business and business-related
research as their primary Internet application.
The gender gap is closing. 63% of users are now male (previously
this was 72%).
25% of all users have shopped on-line and a further 31% have used
the Internet to make or support purchasing decisions
4. The impact on the other media remains high - 57% of all
users are watching less TV and 30% are spending less time in situations
where alternative mediums will reach them.
The average Internet user is 34 and has a combined household income
There are over 1.2 million Australians using the net every day.
statistics clearly indicate that the Internet has become a powerful
marketing tool, rather than just a realm of information.